What is Email Marketing?
In a few words, the use of emails to promote products and services.
Email Marketing is a segment of Internet Marketing (online marketing through websites, social media, blogs etc.).
Who hasn’t received one of those colourful emails inviting you (more or less aggressively) to buy some kind of product you’ve never heard of before?
What do you do whit those emails?
Is that Email Marketing? NO! That’s spam!
All it does is annoy everyone and give email marketing a bad name.
The right Email Marketing is a long term relationship building strategy. It allows the business to come close to its customer and create trust, through the use of emails.
As covered in one of my previous posts, trust is built when the business provides value for the receiver.
Value in terms of free information, updates, tips, insights… Not pushy sales pitches!
How can I create an income with Email Marketing?
Compared to other types of marketing, EM is an inexpensive way of promoting your products and services.
It’s also very easy to set up and follow through. Hence very popular among small businesses.
First things first.
What do you need to start an EM-campaign?
1- An email list, obviously. Like the one you apply for when you subscribe on my website. In other words, a list of email addresses to send your emails to. The longer the list, the better? Not necessary. This is something you will learn on the very first Training Module.
2- Content. It can be anything of interest for your subscribers. As soon as you sign-up for my newsletter, for instance, you start receiving free information about how you can create a passive income online. I figured it might be relevant for you to get some insights before starting a new journey as a digital entrepreneur. In this way I’m providing value for you, and you’ll keep opening my emails.
3- An email Autoresponder program, like AWeber. Once your list starts growing you will have to automate your email broadcasts. That’s what an Autoresponder does!
- You create your emails in your Autoresponder
- You program your Autoresponder
- The Autoresponder will send out the emails to the contacts you choose, on the day and time you decide (while you might be at the beach having a Mojito…)
What about the income? That’s a result of you doing all the above things in the right way.
Of course, if you want to monetise, you will have to have a quality product or service to offer.
If you don’t have one, Mentors will give you an out-of-the-box solution.
Practical example/Case Study
The practical example (and case study) I want to share, is one that you can experience in first person.
One day you found my website on internet.
You probably thought the content was interesting and/or relevant for you. I guess you were mostly interested about my articles and the video series I was sharing for free (let’s face it, not many visitors read my “About us”-page…), so you signed-up for the free videos.
And the privilege to keep sharing with you (hopefully valuable) content.
At the same time you get to receive (hopefully valuable) information from me.
It’s a two-way relationship, where both parts benefit.
If you are curious to check out my newsletter and Video Workshops, you are welcome to sign-up now, it’s for free!
If you want to learn more about Email Marketing, join Mentors extensive Online Business Training Program for free!