If e-mail marketing is one of your Online Business strategies, then you can’t live without an Autoresponder.
An Autoresponder registers subscribers into your mailing lists, and sends out emails to them according to your settings.
When choosing which Autoresponder suits you best, you have to ask yourself:
- What functions and features do I need?
- How many subscribers do I need to administrate?
- What’s my budget?
Ease of use, user interface and program complexity as well as trial period, are other factors you must take into account when purchasing a subscription.
In most cases you will be able to migrate your account from one provider to another, but it can be a time-demanding process. Chose wisely from the beginning to avoid that later on.
A short free trial, 7-14 days, won’t give you the Time to really test the product. Rather go for a 30-day (or more) free trial option.
If you are a beginner you may want to go for a simple product with powerful but intuitive features.
If you are an advanced user then a more complex product may give you the flexibility you need to specify your settings more in detail and adapt your e-mail campaigns to your market niche.
Based on the above premises, and on my personal experience, I choose 3 top products that are the best available on the market today.
1 – Aweber
AWeber is without a doubt one of the best, if not THE best Autoresponder on the market.
AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers.
It comes with a drag and drop email-builder, you can add headlines, text, buttons, images or carousels into your e-mails.
One of the features that I appreciate the most is the E-mail Template Creation, very useful if you want to be consistent with your branding. With this feature you can create a template that reflects your company values through colours and fonts.
AWeber has lately added a powerful new feature that allows you to build landing pages from scratch with an easy-to-use drag & drop function.
And if you don’t know what to write, AWeber offers hundreds of pre-compiled free e-mail templates ready to be used.
The Customer Solutions Team is available by phone, email and chat 24/7, and offers a top class service. I have personally used them numerous times and was never disappointed!
And by the way, with the brand new free plan you get access to all the pro-tools of the paid version for up to 500 subscribers and 3000 emails a month.
2 – GetResponse
GetResponse is a complete e-mail marketing solution.
It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.
Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse has a high email deliverability.
GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
GetResponse in highlights:
– Over 100,000 active accounts
– 30-day free trial
– Deliverability of up to 68% higher than other competitors
– Unlimited emails
– Powerful, automatic message personalization
– Smart tracking features
You can try GetResponse for free for 30 days!
3 – MailerLite
This simple but flexible program is ideal for small to medium businesses.
MailerLite is beginner-friendly and easy to use.
On the plus side I can list the simple dashboard, the drag-and-drop builder, the diversity of content blocks as well as the simple but quite powerful automation.
The multilingual customer support is available via e-mail and live chat 24/7.
On the minus side: the difference between segments and groups is somewhat confusing and it may take a while to fully understand its functionality.
The main thing that attracted me to MailerLite is without a doubt the free plan. While this plan is a more basic version of the paid plans, it already includes powerful automation and most of the key features of MailerLite Premium.
Considering that the first 1,000 email-subscribers and up to 12000 emails/month are free, this free plan will largely cover your needs for the first months of your journey as an Online Entrepreneur.
Get MailerLite for free!!